B U

We’re told to Be Original but we’re also told to Fit In. What do we do?! Let’s redefine accessories as tools of personal identity that break through the paradoxes of conformity. It’s time to just B U.

student work

Baggu Boycotts Birkin

Art Director: Dani Farkash

The people who sit in the front row at fashion shows are some of the world's most high-status, exclusive, and famous people.

At this year’s New York Fashion Hermes show, we’re dressing the front rowers in Baggu to boycott the Birkin bag, the most exclusive bag to exist.