The Martin Agency
GCD: Anne Marie Hite
Senior Creatives: Preethi Balakrishnan & Kelsey Boylan
The Met Gala’s theme was “Sleeping Beauties” this year, so we launched a high fashion collaboration between Unisom (the #1 Doctor recommended sleep aid), and one of the most iconic fashion designers, Christian Siriano, to present The Beauty of Sleep. While everyone was getting ready for fashion’s biggest night, we were getting ready for bed.
We worked with Christian to design our very own Sleeping Beauties hero dress and then pulled dresses from his “sleeping” archive for the other models.
Press: Women’s Wear Daily, US Weekly, Today.com, Adweek